You know which visit became a customer.
No IP address. Between days we remember them only with their consent.
No tables to decode.
Your account tells you how many people came to your site in one sentence, such as "412 people came this month." You understand it in a second. The chart under the sentence opens only when you want to see more.
Google, Facebook or direct.
For every visit you see where the person came from: a Google search, Facebook, an ad, or they typed the address. So you know which road really brings people to you and which one is worth paying for.
New visitors and returning ones.
Someone who comes back is considering. You see how many visitors are new and how many return, and for each one how many times they came. We remember a visitor between days only with their consent.
The enquiry and the road to it.
When someone sends you an enquiry through the form, you see where they came from and what they looked at first. So you know which page and which source bring you customers, not just visits.
The pages they stop at.
You see which pages people open most. If every second visitor reads the price list, it belongs on the home page. If nobody reads the services, they need saying differently.
Visits as they happen.
Your account shows how many people are on your site right now. Useful straight after you start an ad or post on Facebook.